Text messages work great for communicating with friends but are a potent marketing weapon for small business owners. We will learn why local businesses should consider blast text messages and their benefits for small businesses. Texting for nonprofits or real estate SMS marketing can be examples of blast text messages for small business owners.
Text message marketing offers rapid, reliable, and affordable services. For small businesses still waiting to be more willing to implement SMS marketing, we have compiled below some powerful reasons to adopt text message marketing for small businesses.
1. It’s simple
No matter how advanced digital communication is, text messaging is still a simple marketing platform. You do not require a high-end smartphone to send or receive a text message. A primary mobile phone serves the purpose; you can instantly connect with anyone through text messages.
Text messages also allow you to engage with a broad audience. People own smartphones, but they are barely aware of their advanced functionalities. Text messaging is convenient for all types of users. Businesses targeting customers can benefit from text messages.
2. It’s super engaging
Studies prove that customers use text messaging more conveniently as compared to emails. Text messages are quick and easy and allow rapid interaction within a few minutes. You can open a text message and read and respond to it without loading several windows simultaneously.
It implies that SMS messages have more chances of opening and reading. People can ignore emails for a long time without reading, whereas text messages have a more significant opening and reading rate.
3. It enables customers to opt-in.
You can connect with more potential clients by sending bulk text messages to a broader audience. For this kind of advertising, you will need to send promotional text messages to clients so that they remember your brand and your products.
With text message marketing, you enable customers to opt in. They must register for promotional messages before receiving them. Opt-in text marketing offers excellent benefits because customers are already aware of your brand. It brings you, interested customers, to your marketing cost or time.
4. It enables customers to opt out.
Due to a competitive small business world, your customers might feel overwhelmed with constant promotions and ads. They can opt out of your promotional campaigns, and text marketing makes this practice more manageable for clients to opt out at any time.
This feature acts as the most significant benefit of SMS marketing. Once a customer feels overburdened with marketing, text messages might want to escape. In such a situation, allow them to opt-out and reach out to them after some time through another channel.
5. It improves customer engagement.
Unlike emails, SMS messages have a higher opening and response rate. Customers are most likely to ignore their email inboxes for days, but SMS inboxes are regularly checked, and messages are frequently opened.
This practice dramatically benefits small business owners who initiate marketing campaigns. As you send promotional texts to your target audience, it might gain less than other marketing platforms. But you are sure to send messages to an engaged set of customers who will open your messages, quickly read them, and most likely take the desired action.
6. It is quick to deliver.
Emails are too long and might get overwhelming for your customers. Unlike long emails, text messages, including a website address, are short and precise. Due to their conciseness, customers are most likely to read the whole message as they are quick to read. Customers can read those messages at their convenience and do not cause them annoyance.
7. It’s easy to afford.
SMS marketing is beneficial for small business owners because of its affordability. Promoting your brand or products through text messages costs you lesser than spending in a traditional ad campaign. With different packages, text messaging platforms offer businesses economical charges to send messages. They also offer bulk packages to send more than a hundred or a thousand messages at affordable rates.
8. It reaches a broad audience.
Most people own a mobile phone, so SMS marketing allows you to reach a broad demographic. Text messages are directed toward customers’ mobile numbers, making them urgent and increasing their opening rate. Businesses can benefit from this SMS-based urgency and remain active in front of their customers. You can also stand out from competitors as marketing material is less prevalent in text messages than emails.
9. It boosts customer loyalty.
Text messages contain more personalized content and deliver discounts, which helps you establish a reliable bond with your customers. Unlike emails, mobile phones do not have sections to pile up your marketing texts. So, your customer is quick to see and open a message whenever you send him a discount coupon or loyalty voucher. Such valuable offers help you win their trust because your message content will be personalized and dedicated to the same customer. You will win a loyal customer.
Research suggests that customers receiving promotional text messages have a 98% opening rate. It indicates that your messages are not going into the trash but gaining attention.
Ready to send blast text messages to your customers? Here is our text blast offer.