What is 10DLC?
10DLC stands for 10-digit Long Code. It’s a type of phone number that contains 10 digits, just like a regular landline or cell phone number. 10DLC numbers are also known as local phone numbers because they are typically assigned to a specific geographic area.
When you buy a US phone number from Twilio, 10DLC numbers are the type of number that you will receive by default. 10DLC numbers are also sometimes referred to as 10DLC routes.
Some of the benefits of using 10DLC phone numbers are:
- 10DLC numbers appear as local phone numbers to recipients. They seem more trustworthy and credible.
- 10DLC numbers have higher deliverability rates than other types of phone numbers, such as shortcodes.
- 10DLC numbers can be used for various purposes, including sending and receiving SMS, MMS, and voice calls.
Differences between shortcodes, 10DLC, and toll-free numbers
Due to their impressive throughput, short code numbers are well-suited for handling massive traffic volumes, such as large-scale marketing campaigns. However, their high setup and maintenance costs often lead businesses to explore alternatives. Additionally, their inability to handle phone calls can limit businesses seeking multi-channel communication.
Toll-free long-code numbers offer an affordable solution for two-way SMS communication at moderate volumes. They can handle thousands of messages daily at high throughput rates, making them suitable for different business needs. Toll-free numbers also provide branding opportunities, as businesses can find branded vanity numbers using number search tools. However, registration is required for toll-free, long-code numbers, and the process can be complex with some carriers. It would help if you chose a carrier that simplifies registration and verification.
While shortcodes offer high throughput for large-scale campaigns, they incur substantial setup costs and lack phone call capabilities. Local long-code phone numbers, primarily intended for person-to-person (P2P) texting, are limited in messaging volume and may not comply with CTIA guidelines when used for A2P messaging, raising compliance concerns.
10DLC was designed to address these gaps. It eliminates the volume and compliance limitations of local long codes and bypasses shortcodes’ high costs and restrictions. With 10DLC, businesses can leverage both channels’ strengths without drawbacks, making it the ideal choice for modern A2P messaging.
Benefits of 10DLC
Carrier support: Similar to shortcodes, telecommunications providers will scrutinize businesses and their 10DLC messaging programs before permitting them to send A2P messages. This vetting process aims to evaluate potential risks and ensure adherence to guidelines to prevent unintentional spam filtering. Each mobile operator may impose regulations, procedures, and fees like shortcodes.
Recognizing local phone numbers: 10DLC empowers businesses to confidently send text messages to their customers individually or at scale using a local phone number, enhancing customer engagement and overall experience. Businesses that could benefit significantly from 10DLC include local restaurant delivery services, neighborhood grocery pick-up programs, and nearby hair salons.
Text and voice-based phone number: 10DLC numbers seamlessly integrate voice and text messaging capabilities so customers can communicate with your business using the same phone number. This unified communication experience increases customer convenience and builds more robust engagement between calls and text messages.
Low-cost option: 10DLC numbers are considered relatively affordable compared to shortcodes. However, 10DLC numbers should not be considered a shortcode replacement, as each has distinct advantages and capabilities. Instead, 10DLC offers a cost-effective alternative for additional or more suitable use cases.
Use Cases of 10DLC Numbers.
1. Marketing Campaigns
10DLC numbers make the best choice for marketing campaigns to offer businesses a reliable and legitimate platform to reach their audience. With 10DLC, you’re confident that your marketing messages are delivered efficiently without being flagged as spam. It could be promotional offers, product launches, or event notifications.
2. Appointment Reminders
10DLC numbers work great for sending appointment reminders for businesses in healthcare, wellness, or service-based industries. Due to its direct and reliable nature, 10DLC ensures that your essential reminders reach your customers. It reduces the chances of missed appointments and improves overall customer satisfaction.
3. Customer Service Notifications
You have the ideal opportunity to improve customer service with 10DLC numbers. They add an extra coating of authenticity to strengthen your trust with customers. This experience is crucial for e-commerce businesses that are on the lookout for offering reliable updates to their customers.
4. Two-Factor Authentication (2FA)
Security is vital, mainly when the matter is about user accounts and sensitive information. 10DLC numbers are highly recommended to send two-factor authentication codes securely. Due to their reliability, 10DLC numbers offer a secure authentication process and protect user accounts from unauthorized access.
5. Surveys and Feedback Requests
With 10DLC numbers, you can be sure your requests will be fulfilled when collecting customer feedback or conducting surveys. Since these numbers are authentic, they help increase the response rate. This way, businesses gain valuable insights into customer preferences and satisfaction levels.
Get Started with 10DLC
At Imperium Dynamics, we aim to empower businesses to communicate efficiently, connect to a broader audience, and take their customer relationships to new heights.
Contact our team today to start your 10DLC journey.