SMS is a widely used, fast, and reliable mode of communication that most real estate brokers and agents use for texting their customers. Similar to businesses, your customers primarily use text messages for daily communication.
We will discuss 7 follow-up scripts for real estate agents to make this communication more robust and efficient.
What are Text Message Scripts?
Text message scripts are pre-written SMS templates you can use without repeatedly typing the same message. Real estate text message scripts help you expedite the communication between your new customer and your business.
You can approach several buyers or agents simultaneously with text message scripts. Add a custom field to your text message script, pick the number of recipients, and send the message. Your business text messaging platform automates and customizes each outgoing message using merge tokens.
As a real estate agent, following up with leads and clients is essential to your job. Effective follow-up communication can make all the difference in closing deals and building long-term relationships, whether scheduling a showing, discussing an offer, or checking in. To help you stay on top of your follow-up game, here are 7 scripts you can use as a guide:
The “Nice to Meet You” Script
Hi [Name], it was great meeting you the other day. I wanted to follow up and see if you had any additional questions about the property we discussed. If so, please don’t hesitate to reach out to me. I’m always here to help.
The “Checking In” Script
Hi [Name], I hope you’re doing well. I just wanted to check in and see if you’ve had a chance to consider the properties we looked at last time. If you’re still interested, I’d be happy to schedule another showing or answer any additional questions you may have.
The “Feedback Request” Script
Hi [Name], thank you for taking the time to tour the property with me. I wanted to get your feedback and see if any features stood out to you or if you any concerns may have. Your input is valuable and will help me better understand your needs.
The “Offer Discussion” Script
Hi [Name], I wanted to discuss the property offer you submitted. While it wasn’t accepted, I wanted to discuss any feedback from the seller and see if we can do anything to make a more substantial offer next time. Let me know if you’d like to discuss this further.
The “Market Update” Script
Hi [Name], I hope you’re doing well. I wanted to share some recent market updates with you and see if there’s anything, in particular, you’re interested in. Let me know if you have any questions or if there’s anything I can help you with.
The “Referral Request” Script
Hi [Name], it was excellent working with you, and I’m glad we could find the right property for you. If you know anyone else who may be looking to buy or sell, I would greatly appreciate a referral. Please let me know if there’s anything I can do to help in return.
The “Anniversary” Script
Hi [Name], it’s been a year since we closed on your property, and I wanted to reach out and see how you’re enjoying it. Please let me know if you need anything or are considering making any updates. I always love hearing from my clients and am here to help whenever you need me.
Using these scripts as a foundation, you can tailor your follow-up communication to each lead or client. Remember to be genuine and responsive, and always prioritize their needs. With consistent and effective follow-up communication, you can build solid relationships and succeed tremendously in your real estate career.
