Email marketing has been a proven method to interact with customers. SMS has shown immense effectiveness as a vast business marketing platform. Combining email marketing with text can be powerful. A smart SMS and email marketing strategy can increase your reach, gain click-through rates and boost sales.
We will discuss in this article some of the advanced email and SMS marketing tips for local businesses.
Send Personalized Messages
Personalized emails have several benefits. Studies show that personalized emails have a 6 times higher transaction than non-personalized emails. Latest business SMS platforms have dedicated teams to send customized messages to customers by adding templates for each customer. These channels should also have custom field areas like meeting dates, residential addresses, purchase histories, etc.
Categorize Your Subscribers List
Making categories out of the subscribers’ list is expected in email marketing. This strategy achieves great results; higher open rates and lower unsubscriptions.
This segmentation is also possible in SMS marketing. Like email marketing, text marketing calls for opt-in and offers a simple opt-out procedure and relevant content. Marketing teams can make lists based on customer purchase history, like Loyal Customers for frequent buyers—Potential Customers for those who ask questions about new products. For a new SMS marketing campaign, marketing teams can send different text messages to the customers’ lists customized according to their preferences.
Create Automated Campaigns
Drip campaigns are also standard in email marketing which send groups of emails depending on specific criteria. These trigger campaigns help achieve four times the revenue and eighteen times higher profits than standard emails.
Text marketing also provides these automated campaigns, even drip campaigns. SMS drip campaigns can start when customers send a message, subscribe to SMS services, or they become a part of a drip campaign list.
Experiment A/B Testing
Marketing teams depend on different A/B tests to improve their email marketing tactics. This procedure includes writing two similar emails but adding one item in one email for testing, like the subject. Then, some recipients receive format A and the remaining receive format B. Later, marketers analyze the results and decide which email was successful.
Text marketing and text customer service strategies can also try A/B testing. SMS marketing teams can check if a customized signature triggers customers to send a message back after each text. Once markets send two lists, A and B, to different groups of customers, they can analyze which message brought more engagement.
Monitor Overall Results
Monitoring and analyzing campaigns and changing strategies based on campaign results are crucial in marketing. Every email marketing channel provides analytics features to marketers. Tracking and campaign analysis are essential for SMS marketing teams wishing to improve their SMS marketing and customer service strategies yearly. Customer data and KPIs show important analytics into how you can improve your SMS services. Another crucial insight is customers’ return rate or how often they text your business. It’s critical to keep data that suggest how many customers opted out because SMS compliance is super beneficial in SMS marketing.
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