SMS marketing allows you to transform the customer experience. At least five billion people worldwide can send and receive text messages. That means all customers own a phone. These statistics also show that people check their phones, as 95% of SMS messages are read within three minutes of being sent. Thus it becomes an ideal platform to communicate with your customers and share important information.
SMS marketing averages around a 90% open rate and a 30% response rate. If done right, SMS marketing can be the most effective way of connecting to customers in the modern digital marketplace. We will discuss five (5) examples of easy SMS marketing that works best for your business.
What is SMS Marketing?
SMS marketing is sending promotional messages to your customers through text messages. These marketing text messages allow you to send alerts, updates, and time-sensitive offers to customers who have opted in to receive text messages from your business. You can create professional-looking text campaigns by using an SMS marketing channel and scheduling them to be sent out in bulk or to individual customers.
Why Use SMS Marketing?
Text messages have an excellent reputation as a marketing channel for a few fundamental reasons. 98% of text messages are opened and read within three minutes, so you can be sure your customers are reading texts and paying attention to your information.
Text message marketing has a higher ROI, as 29% of customers click on links in their text messages. Almost half of them make a purchase decision, up to a 14% conversion rate. SMS marketing is versatile and works for any industry or business. You can send all kinds of text messages to your customers, including:
- Appointment reminders
- Delivery updates
- Event invites
- Surveys and a lot more.
How SMS Marketing Works
SMS marketing allows you to reach out to your audience no matter where they are. It is easy to choose a text message service like PowerTextor. You can send SMS marketing messages in the form of “short codes” that are generally 5-6 digits long and assigned to one sender. You can also share these messages with more than one sender. SMS marketing allows the following two forms of messages:
Campaign Text Messages: These are the conventional bulk text messages used to send offer promotional content such as discounts, coupons, and sales. It could also include event reminders, weather updates, and shipping notifications.
Transactional Text Messages: These messages are 1-to-1 messages that you execute for a specific event. For example, it could be a shipping update or an order confirmation for a brand. Transactional messages deliver respective and time-specific information to a customer.
SMS marketing can offer great advantages to your business because it is:
- A real-time marketing strategy
- Fast and accurate delivery
- Better engagement
- One-on-one customer dealing
You have to sign up for a text message for the business channel, collect customer data and start making connections.
SMS Marketing Examples
“Thank you for signing up!”
The welcome message is the initial information a business sends to its customers as soon as it starts text message marketing. A welcome message is a greeting for customers who subscribe to your SMS list. Your welcome message must have:
- A specific content format
- Text message frequency
- Option to unsubscribe
Sales and promos
“Use code Fall22 and get 15% off your order.”
A text message is the most economical and engaging channel to share promotional material and sale alerts for better reach and higher engagement. For example, a lifestyle brand can offer customers a 30% discount code. It can communicate that offer with a picture, discount code, and website link.
We’ve got great news for you. We are offering an Additional 15% off on our Fall Sale. Add DISCOUNT CODE “EXTRA15” and get an Additional 15% off on your order.
Take advantage of this offer before it ends.
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Online or on-site events return outstanding engagement and help you network with new and potential customers. Send an event invite to SMS registrants and inform them about the event details, venue, and how to attend it online.
“Dear customer, we have revised our policies.”
Your customers are the most active in reading and opening text messages. Hence you can be sure that your urgent text messages and status updates are well-received.
“Your appointment is on Monday, 4/12/2022, at 11:00 am.”
Customers prefer getting appointment updates via text as it is the most practical way to connect with brands or businesses. Your customers will likely see the appointment text message when it is approaching. It could be a flight status update, a travel plan notification, etc.
SMS marketing is a highly effective tool for businesses that want to strengthen customer relationships and build brand loyalty. Your potential and regular customers are more willing to interact through text messages as it is simple and less time-taking.
An efficient SMS marketing tool is more manageable and can turn potential buyers into loyal customers. Due to its high engagement ratio and better conversion rate, text message marketing is the most preferred medium to boost sales and improve your business growth. Experience PowerTextor today.