With the ease of communication through our devices, event organizers and entertainers utilize text messaging’s potential to enhance their events and create a more engaging and memorable experience. Regardless of the type of event you are hosting in the USA, such as a music festival or conference, text messaging has proven to be a game-changer for connecting with your audience in unprecedented ways. This article will delve into the different aspects of event texting and demonstrate how it can elevate your next gathering to a resounding success.
The Rise of Event Text Messaging
In recent years, event text messaging has emerged as a dynamic tool for enhancing the attendee experience and ensuring that your event goes off without a hitch. Let’s delve into some of the key aspects:
1. Event Texting: Personalized Engagement
Event text messaging allows organizers to send personalized messages to attendees before, during, and after the event. These messages can include important updates, schedules, and exclusive offers. By tailoring your communication, you can create a deeper connection with your audience, making them feel valued and engaged.
2. Entertainment Texts: A Unique Touch
Entertainment texts are a category of event text messaging that adds excitement to your event. From artist announcements to behind-the-scenes glimpses, sending entertainment texts keeps attendees eagerly anticipating your event. It’s a great way to build hype and anticipation.
3. SMS Events: Efficient and Instant
SMS event design is all about making the planning and execution of your event as seamless as possible. With SMS event messaging, you can quickly distribute information to attendees, manage RSVPs, and even send event reminder flyers. This real-time communication ensures that everyone is on the same page.
4. Text Venues: Finding the Perfect Spot
Event organizers are using event text messaging to help attendees discover the ideal venues for their gatherings. Whether it’s a hidden gem or a popular hotspot, text venues provide valuable information about where the action is happening.
5. Making Your Event Attractive Over Text
One question often arises: how to be attractive over text when promoting your event? The answer lies in crafting compelling event messages that resonate with your target audience. Highlight what makes your event unique, showcase your performers or speakers, and offer exclusive incentives to entice attendees.
6. Reminder Band Coupons: Boosting Attendance
Another effective strategy is to offer reminder band coupons. These coupons can be sent via event text messaging, offering attendees discounts or special perks. It’s a great way to boost attendance and reward loyal fans.
7. Event Sold Out Message: Create Urgency
To create a sense of urgency, consider sending an event sold-out message via SMS. This message informs potential attendees that tickets are running out, encouraging them to decide quickly.
8. Keeping RSVPs on Track
One of the challenges of event planning is managing RSVPs. Event text messaging makes it easier to track responses, send RSVP reminders, and ensure you have an accurate headcount for your event.
Send Personalized Event Text with PowerTextor
Text messages, whether personalized or not, bring excellent business engagement. 90% of messages are read, and 45% are responded to within seconds. By applying some effective practices, you can easily send personalized event text messages in the US.
1. Import Current Customer Details
You must have information about the customers you want to send personalized texts to. You can either import or acquire it. If you have existing customer details, you can directly upload them to the desired channel. Whereas, if you need more details about your customers, you must collect them.
You must have written consent from your customers before you send them personalized text messages.
2. Receive Sufficient Information
You can collect additional information from your customers by simply asking them. It’s as simple as that.
3. Categorize Your Audience
One of the crucial steps is making lists of your customers depending on the information you receive through the data collection tool. For instance, a salon may segment its audience based on service preferences and beauty goals.
4. Write and Send Your Personalized Text Messages
Now, create your message and insert any custom field you want.
Templates for Events and Ticketing
1. Attract Ticket Buyers With Promotions
Last-moment ticket sales and premium offers are all text messaging promotions that attract people to buy tickets. Advertise your event to regular customers who buy your tickets. They will be willing to know more about your event promotions.
Template 1: “Hi [Name], don’t miss out on the [League] next weekend! [link] Click this link to get early bird tickets before they finish.”
Template 2: “Hi [Name], [HappyTime] is hosting a meet-and-greet for premium members like you! [link] Click this link to learn how to register.”
Template 3: “[Name], You still have time! We have last-minute tickets left for [HappyTime]: [link]. Buy them before they are sold out.”
2. Disclose New Events and Upsell Offers
Members who have bought tickets will be keen to know about bundle offers or existing ticket discounts for their favorite musicians and teams.
Template 4: “Hello [Name]! Did you know [Musician] is returning to [Lounge] this June for a limited time? [link] Click this link to reserve your tickets.”
Template 5: “[Name], [Team] has limited edition t-shirts available to celebrate making it to the finals. [link]. Don’t miss out on your chance to grab one!”
3. Share Event Updates and Notifications
Text messages allow you to send event reminders and last-moment details. Take care of your members by keeping them updated; they will be willing to join your event.
Template 6: “Due to unforeseen weather, [Event] has been postponed for an hour until the rain passes over the pitch. Looking forward to seeing you again when the match resumes.”
Template 7: “Our COVID-19 policy has been revised. Subscribers are now required to show vaccination documents upon entry. Please remember to bring your vaccination card or a screenshot of it.”
Template 8: “[Band Name] has disclosed they will open for [Event]! Want to buy tickets? [link] Click that link to catch them.”
Template 9: “[Team] welcomes you tonight! Visit [link] for all the stadium rules, including the no-personal-belongings policy. Doors open at [time].”
4. Create Hype and Interest with Keywords
Encourage new members to opt-in to receive new event updates with keywords. Promote keywords at channels like your event location page or your social media business. Customers who subscribe for opt-in will receive an automated message as mentioned below:
Template 10: “Thanks for messaging [Keyword] to [Event]! We’ll send you updates and reminders as the event date approaches.”
Template 11: “Hello! Thanks for opting in for updates for [Event]. Check out previous teasers at [link], and don’t miss out on reserving your tickets for the next game early at [link]!”
Template 12: “Welcome to the [Entertainer] newsletter! We’ll send subscribers updates on new events and offers every Friday.”
Template 13: “Thanks for your interest in [Lounge]! We’ll send updates on new members and events as they become available.”
5. Send Pictures of Tickets and Event Venues
Customers want to receive every necessary detail in a single place without making much effort. Your promotions must offer this convenience.
Template 14: “Hi [Name], thanks for buying tickets for [Gamer]! Below is your online ticket and the location of the game area where your seats are.”
Template 15: “Hello [Name], [Match] is only three days away! Here’s a QR code to your ticket, plus a location of all the match sights. [image]”
Template 16: “Hi [Name], here’s a link to your online ticket. You can show it at the gate the day of the match.”
Template 17: “Ready for [Game] tonight? Here’s a pin location of your seats, including the entrance gate details. [image]”
6. Respond to General Event Queries
Make sure to leave your attendees with answered queries regarding the event. Get help from templates to help your sales team respond to general queries and follow-ups.
Template 18: ‘“Hello [Name]. [link] Click that link to review our menu items. It includes what you can carry with you to the venue.”
Template 19: “Hi [Name], we have [number] reservations left for [Event]. [link] You can reserve your ticket using that link.”
Template 20: “We do have event tickets available! [link] Use that link to learn more.”
Template 21: “Merchandise pick up will be in [room number]: [link]. Use that link to check out our other member FAQs.”
Template 22: “Hi [Name], just a follow-up that doors open for the event at [time] on [date]. [link] Click that link to see what items you can bring to the venue.”
Learn more about our personalized texting solution.
