Text messages bring your excellent business engagement, no matter whether they are personalized or not. 90% of messages are read, and 45% of them are responded to them within seconds. You can easily send personalized event text messages in the US by applying some effective practices.
Send Personalized Event text messages in the USA
1. Import Current Customer Details
You must have information about the customers you want to send personalized texts. You can either import or acquire it. If you have existing customer details, you can directly upload them to the desired channel. Whereas, if you need more details about your customers, you must collect them.
You must have written consent from your customer before you send them personalized text messages.
2. Receive Sufficient Information
You can collect additional information from your customers by simply asking them. It’s as simple as that.
3. Categorize Your Audience
One of the crucial steps is making lists of your customers depending on the information you receive through the data collection tool. For instance, a salon may segment its audience based on service preferences of beauty goals.
4. Write and Send Your Personalized Text Messages
Now create your message and insert any custom field you want.
Templates for Events and Ticketing
1. Attract Ticket Buyers With Promotions
Last-moment ticket sales and premium offers are all text messaging promotions that attract people to buy tickets. Advertise your event to regular customers who buy your tickets. They will be willing to know more about your event promotions.
Template 1: “Hi [Name], don’t miss out on the [League] next weekend! [link] Click this link to get early bird tickets before they finish.”
Template 2: “Hi [Name], [HappyTime] is hosting a meet-and-greet for premium members like you! [link] Click this link to learn how to register.”
Template 3: “[Name], You still have time! We have last-minute tickets left for [HappyTime]: [link]. Buy them before they are sold out.”
2. Disclose New Events and Upsell Offers
Members who have bought tickets will be keen to know about bundle offers or existing ticket discounts for their favorite musicians and teams.
Template 4: “Hello [Name]! Did you know [Musician] is coming back to [Lounge] this June for a limited time? [link] Click this link to reserve your tickets.”
Template 5: “[Name], [Team] has limited edition t-shirts available to celebrate making it to the finals. [link]. Don’t miss out on your chance to grab one!”
3. Share Event Updates and Notifications
Text messages allow you to send event reminders and last-moment details. Take care of your members by keeping them updated; they will be willing to join your event.
Template 6: “Due to unforeseen weather, [Event] has been postponed for an hour until the rain passes over the pitch. Looking forward to seeing you again when the match resume.”
Template 7: “Our COVID-19 policy has been revised. Subscribers are now required to show vaccination documents upon entry. Please remember to bring your vaccination card or a screenshot of it.”
Template 8: “[Band Name] has disclosed they will open for [Event]! Want to buy tickets? [link] Click that link to catch them.”
Template 9: “[Team] welcomes you tonight! Visit [link] for all the stadium rules, including the no-personal-belongings policy. Doors open at [time].”
4. Create Hype and Interest with Keywords
Encourage new members to opt-in to receive new event updates with keywords. Promote keywords at channels like your event location page or your social media business. Customers who subscribe for opt-in will receive an automated message as mentioned below:
Template 10: “Thanks for messaging [Keyword] to [Event]! We’ll send you updates and reminders as the event date comes closer.”
Template 11: “Hello! Thanks for opting in for updates for [Event]. Check out previous teasers at [link], and don’t miss out on reserving your tickets for the next game early at [link]!”
Template 12: “Welcome to the [Entertainer] newsletter! We’ll send subscribers updates on new events and offers every Friday.”
Template 13: “Thanks for your interest in [Lounge]! We’ll send updates on new members and events as they’re disclosed.”
5. Send Pictures of Tickets and Event Venues
Customers want to receive every necessary detail in a single place without making much effort. You must offer them convenience with your promotions.
Template 14: “Hi [Name], thanks for buying tickets for [Gamer]! Below is your online ticket and the location of the game area where your seats are.”
Template 15: “Hello [Name], [Match] is only three days away! Here’s a QR code to your ticket, plus a location of all the match sights. [image]”
Template 16: “Hi [Name], here’s a link to your online ticket. You can show it at the gate the day of the match.”
Template 17: “Ready for [Game] tonight? Here’s a pin location of your seats, including the entrance gate details. [image]”
6. Respond to General Event Queries
Make sure to leave your attendees with answered queries regarding the event. Get help from templates to help your sales team respond to general queries and follow-ups.
Template 18: ‘“Hello [Name]. [link] Click that link to review our menu items. It includes what you can carry with you to the venue.”
Template 19: “Hi [Name], we have [number] reservations left for [Event]. [link] You can reserve your ticket using that link.”
Template 20: “We do have event tickets available! [link] Use that link to learn more.”
Template 21: “Merchandise pick up will be in [room number]: [link]. Use that link to check out our other member FAQs.”
Template 22: “Hi [Name], just a follow-up that doors open for the event at [time] on [date]. [link] Click that link to see what items you can bring to the venue.”
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