Multimedia Messaging Service or MMS is the standard mobile phone companies use to allow customers to send images, sound, and video files. SMS stands for Short Messaging Service. Let’s dig in to learn what MMS messaging is defining multimedia messaging service. We will also learn how automated text software can be an essential application for your business growth.
MMS can send various formats; these include formatted text files, so you can color your text messages and use fonts to make your messages look more professional. Whereas, for sending images, you can send JPEG and gif files. For audio files, you can use MP3 and MIDI files. SMS can only support media via links that are attached to a text. MMS allows you to embed rich media, such as images, audio files, short video clips, and GIFs. In terms of cost, MMS messages cost more than SMS because MMS messages transmit more data.
Difference between MMS and SMS Messaging
SMS and MMS are two ways to send text messages. The simplest way to understand them is that SMS refers to text messages. At the same time, MMS refers to messages with pictures or videos. Think of MMS as a livelier version of SMS or short messaging service.
What does MMS mean in a text message?
MMS, as it stands for Multimedia Messaging Service, was built using the same technology as SMS to allow text messages users to send multimedia content. But you will find some key differences between the two. It is more popularly used to send pictures but can also be used to send audio, phone contacts, and video files.
Standard SMS messages are limited to 160 characters per message, but this character limit does not apply to MMS messages. It gives users almost unlimited space to type messages and send different media formats. With MMS, users embed media directly into messages instead of SMS, in which users can only send or receive links to the content. It implies MMS transmits more data.
How can businesses use MMS messaging?
Businesses use MMS to boost customer experience, engagement, and retention. With MMS, businesses can send discount codes, vouchers, product images, and invitations to sales and events. They can engage customers with animated multimedia messages and offer promotional or educational product videos.
- You can make your message content more memorable for your customers.
- You can start meaningful conversations with images, videos, or long-form messages.
- MMS allows a subject line that can help you gain customers’ attention.
- MMS offers various personalization options to capitalize.
- Other uses of MMS are as follows:
- Tour agencies or guides can share MMS messages with regular customers showing them vacation ideas. For example, a hotel owner in Hawaii can send a multimedia message about a gorgeous beach to its older customers before the vacation season kicks in.
- Businesses operating in the media industry can send MMS messages to customers with behind-the-scenes from their upcoming projects, movies, TV shows, etc., to entice their viewers about new projects.
- People in ticket-selling businesses can utilize multimedia channels to send digital tickets to customers. These tickets are mobile-friendly; customers can save and scan them from any mobile device.
Business benefits of MMS messaging
Like text messaging, MMS message content is essential for driving potential customers toward your business. With SMS and MMS marketing, you can:
- Communicate with customers who want to reach out to you.
- Efficiently manage short and crisp messaging content.
- Cost-effective marketing directed towards targeted customers.
- Customers are more accustomed to text messages.
Effective practices for MMS
Businesses can adopt the following effective practices for a better MMS messaging experience:
- Make sure the picture dimension is set to vertical.
- Insert JPEG picture format.
- The image file size must be 420KB or less.
- The ideal image dimensions are 327 pixels and 400 pixels.
- Picture resolution must be 72 pixels.
- Ensure the subject line does not exceed 64 characters.
- Any added text should not exceed 500 words for a better reading experience.
- GIF images are the best for animations.
- GIF file size must be 600 KB or less.
MMS messaging examples
Are you done with ghosting out in the inbox? Let’s give MMS a shot! Businesses utilize multimedia messaging to attain maximum reach, engagement, and sales through enticing multimedia campaigns. These campaigns bring strong calls to action and incredible ROI to prove it.
For any business essentially based on customers, end-to-end multimedia messaging can prove to be a compelling idea for gaining customers’ trust and building client relationships.
Some examples of businesses to effectively use MMS messaging are:
- Promotional content
- Images for insurance claims
- Tickets, vouchers, and coupons
- Event flyers
- Video content
- Image proof of deliveries
- Payment proofs and online receipts
- Buying cart notifications
- New client registration
- Customer experience surveys
The above examples show that multimedia messages are not only for appealing marketing campaigns. They are a crucial part of the customer engagement journey and helpful for a smooth and satisfactory experience. Once you understand how crucial MMS messaging is for your marketing tactics and a better customer experience, you can lead the digital business transformation.
When should you use MMS Marketing?
MMS offers several ways to improve text message content with multimedia features. For instance, with MMS, your texts can contain high-resolution graphics, business logos, video tutorials, etc., so you can refreshingly entice customers.
MMS messaging allows you to embed hyperlinks to particular web pages or any service for promotional purposes. You can also improvise MMS messages according to your business tone and brand colors. Doing this can promote a similar brand approach across all marketing channels.
Ensure your MMS messaging content is optimized for different mobile phone types, as it might show differently on different phones. The best practice is to run your MMS content on multiple phones before promoting it to your clients.
Kickstart Your Text Marketing Campaign With PowerTextor
Stop worrying about which method to use for your next marketing campaign! You can use both SMS and MMS in your promotional and marketing campaigns, as both serve differently for different situations. Short messages or SMS are ideal for campaigns where you need to exchange valuable information with your customers. It could be event reminders, sale updates, announcements, or discounts. At the same time, MMS works best for exciting promotional activities where you can utilize creative graphics, audio, and video files.
For long-term creative text marketing campaigns, SMS and MMS both allow various features. If you are ready to get a supportive hand for your MMS or SMS campaigns, then PowerTextor can be your best bet. With the best features of automated text software, it offers promising and straightforward solutions for your text marketing needs so you can connect with your customers in a personalized way.
Learn more about how to use customized MMS messaging for your next marketing move.
