PowerTextor, a top Microsoft Power Platform partner for rapid digital transformation, announced the expansion of its SMS marketing services in Canada.
PowerTextor is the first SMS solution designed and built for Microsoft business applications. It provides the optimal user experience for text message integration with Dynamics 365 and Power Platform, from onboarding to connector capability to in-app integration.
PowerTextor’s bulk SMS platform empowers businesses to connect, interact and communicate with their customers anywhere in the world.
Our secure bulk SMS platform also offers two-way messaging in Canada using shortcodes. These short, easy-to-remember numbers are ideal for marketing campaigns, CRM messages, lead generation, and improved customer support.
Suppose you don’t need a unique shortcode. In that case, two-way messaging is also available using long numbers, perfect for transactional messages like PINs and time-critical alerts and notifications.
Canada’s Anti-Spam Legislation and SMS Marketing
You must know compliance regulations if you have a list of phone numbers. Anyone sending texts within Canada must comply with the Anti-Spam Legislation (CASL):
- Before sending people marketing SMS messages, obtain explicit consent.
- Every SMS includes identification/contact information and a way to unsubscribe.
We always suggest our customers speak with their legal counsel to understand the specifics of compliance regulation and how it can affect their SMS campaigns. We invite you to read our compliance handbook for more basic compliance information.
How to Start SMS Marketing in Canada
It’s effortless to start text marketing in Canada with PowerTextor. You can get it done in just four steps.
1. Sign up for a plan
You can visit the billing page anytime during your free two-week trial to switch to a premium subscription. You will then have complete access to our whole collection of SMS marketing solutions.
2. Import any existing contacts
You can import your existing contacts directly into our platform if you already have a list of people to whom you have sent messages.
3. Build your list
It’s simple to get numbers, even if you have yet to gain experience with SMS marketing. These three tried-and-true techniques can be used.
SMS Keywords
A keyword for SMS is a word or phrase that clients can text to your phone number to receive messages in the future.
Web Sign-Up Form
Customers can easily subscribe through a web form on your website. You can enter phone numbers, first and last names, and more on PowerTextor’s web form. You only need to copy and paste a little code to add one to your website.
Mobile Sign-Up Widget
Our mobile sign-up widget is for you if you want to boost your list by 670%.
When someone clicks on it, your phone number and keyword are already filled in when the native messaging software on their phone opens. They have to click ‘send’ to subscribe to your messages.
4. Send your message
Once everything is set up and ready, you can create your first advertisement, update, event reminder, or anything else you choose and send it immediately or schedule it later.
