PowerTextor, a top Microsoft Power Platform partner for rapid digital transformation, announced the expansion of its SMS marketing services in the UK.
PowerTextor is the first SMS solution designed and built for Microsoft business applications. It provides the optimal user experience for text message integration with Dynamics 365 and Power Platform, from onboarding to connector capability to in-app integration.
PowerTextor’s bulk SMS platform empowers businesses to connect, interact and communicate with their customers anywhere in the world.
Our secure bulk SMS messaging platform also offers two-way messaging in the UK using SMS short codes. These short, easy-to-remember numbers are ideal for marketing campaigns, CRM messages, lead generation, and improved customer support.
Suppose you don’t need a unique shortcode. In that case, two-way messaging is also available using long numbers, perfect for transactional messages like PINs and time-critical alerts and notifications.
Send and receive messages in just 5mins with our online SMS platform. Simply create an account, and upload your contacts.
- Dashboard with real-time inbox/outbox activity
- Delivery receipts, reporting, and unique link tracking
- Instant auto-response options
- Custom Sender ID with URL opt-out
- Custom Variables: Personalisation, purchase history, etc
- Feature-rich, live support, and available 24/7
Why Choose PowerTextor
- Secure and easy-to-use SMS Platform.
- Send messages online, via email or by integrating with your application for free.
- Improve your customer experience, engagement and retention by SMS.
- Instantly send individual or bulk SMS messages.
- Perfect for marketing campaigns and transactional messages.
5 Key SMS compliance requirements in the UK
At a high level, brands must do the following to deliver marketing messages to UK receivers in compliance:
1. Get consent
To receive SMS messages, your recipients must express written authorization and/or demonstrate legitimate interests. All opt-in language must make it clear what the subscriber gets when they sign up.
Brands must offer relevant links to the Privacy Policy and Terms of Service, which determine who will have access to the data they are sharing while soliciting consent.
2. Provide timely opt-out
You must process it promptly if a user revokes their consent to receive SMS communications. The most common ways brands offer opting out are when customers:
Reply STOP (for SMS with a numeric sender ID)
Click an unsubscribe link (for SMS with an alphanumeric sender ID)
Contact customer service for a manual unsubscribe
3. Offer clear sender identity
As a business, you must mention your identity when sending SMS messages to your customers.
This is slightly different for brands with an alphanumeric versus a numeric header.
With an alphanumeric sender ID, customers can easily see that your brand is messaging them.
If you use a numeric sender ID, your brand identifier automatically shows at the beginning of the text.
4. Only send during approved hours
Finally, for both compliance and your customers’ whole night of rest, there are “quiet hours” that all UK brands must adhere to for SMS marketing. In the UK, brands cannot send SMS marketing messages after 8:00 p.m. or before 9:00 a.m.
5. Take extra compliance measures if you’re using a short code
As the name suggests, SMS short-code campaigns come from a shorter numeric sender (usually 5-6 digits). In the UK, using shortcodes means you have to comply with an additional set of compliance regulations—some of which overlap with the above, like:
- Have explicit consent during opt-in
- Allow recipients to opt out
- Clearly identify your brand
- Openly share Terms of Service and Privacy Policy
SMS Pricing in the UK
Basic Plan
PowerTextor’s basic SMS plan offers the following features priced at 50 pounds per month:
- 1,000 Text Messages
- Incoming Messages
- Customer Reviews
- Unlimited Contacts
- Unlimited Contact Group
- Event Reminders
- Custom Registration Pages
- Push Notifications
- Unique Local Number
Pro Plan
Pro Plan is priced at 200 pounds per month and offers the following:
- 5,000 Text Messages
- Incoming Messages
- Customer Reviews
- Unlimited Contacts
- Unlimited Contact Group
- Event Reminders
- Custom Registration Pages
- Push Notifications
- Unique Local Number
Enterprise Plan
Enterprise Plan priced at 400 pounds per month offers the following:
- 10,000 Text Messages
- Incoming Messages
- Customer Reviews
- Unlimited Contacts
- Unlimited Contact Group
- Event Reminders
- Custom Registration Pages
- Push Notifications
- Unique Local Number
